Brian Lee CrowleyMLI Managing Director Brian Lee Crowley was on National Post Radio to discuss how preaching only abstinence doesn't work when it comes to tobacco use. Instead, we need to focus on real harm reduction.

"Technology is allowing us now to escape having to burn tobacco in order to get that hit of nicotine," says Crowley. That is a critical difference. These new methods don't "cause the combustion that is the cause of so many health problems from smoking."